A Company's First Step in Customer Relationship Management Should Be

Multiple Choice

A company's first step in customer relationship management should be to ________.

A) rank its customers in terms of sales volume
B) identify customers that cost the company money
C) identify types of transactions and determine which will be abandoned
D) identify customers and get to know them in as much detail as possible
E) determine which aspect of the product will be customized to meet the individual needs of its customers