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    Exam 7: Segmentation, Target Marketing, and Positioning
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    In Developing a New Shoe, Reebok Targeted the Youth Market
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In Developing a New Shoe, Reebok Targeted the Youth Market

Question 15

Question 15

Multiple Choice

In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market.


A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) psychographic

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