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    Strategic Marketing Study Set 1
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    Exam 2: Situation Assessment - the External Environment
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    A Broad,subjective Search for Trends Across Media and Other Environments
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A Broad,subjective Search for Trends Across Media and Other Environments

Question 34

Question 34

Multiple Choice

A broad,subjective search for trends across media and other environments is known as ________.


A) targeting
B) coolhunting
C) positioning
D) data mining

Correct Answer:

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