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    Strategic Marketing Study Set 1
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    Exam 2: Situation Assessment - the External Environment
  5. Question
    PIMS Data Shows a Strong Correlation Between ________ and ________
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PIMS Data Shows a Strong Correlation Between ________ and ________

Question 6

Question 6

Multiple Choice

PIMS data shows a strong correlation between ________ and ________.


A) market share; profitability
B) unit costs; marketing strategy
C) market share; product quality
D) profitability; marketing success

Correct Answer:

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