In a Brief Essay,discuss the Differences Between Consumer Markets and Business-To-Business

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The Answer is In comparison to consumer markets,business markets are characterized by having fewer buyers and fewer transactions (but far larger transactions in dollar-value and quantity of goods per transaction).Business-to-business segments are easier to address (catalogue and target with customized communications).Other differences between consumer and business-to-business markets emphasize the differences in the way purchase decisions are made.Consumers,who as a rule make purchases as individuals,may use limited problem solving and rely on emotional responses in many situations; businesses are generally more thorough and more analytic,and often make purchases with teams or "buy centers" and/or with professional purchasing agents using formal procedures and approved specifications.

In a Brief Essay,discuss the Differences Between Consumer Markets and Business-To-Business

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