Multiple Choice
To attract a target audience of 25- to 35-year-olds,Godiva began running advertisements that resembled fashion advertisements.Godiva also began purchasing ad space in Vogue and Vanity Fair.In doing so,Godiva altered the ________ element of its marketing-mix strategy.
A) place
B) price
C) product
D) promotion
Correct Answer:
Verified
Correct Answer:
Verified
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