Multiple Choice
Which of the following questions most closely involves analysis of the product element of the marketing mix?
A) What do competing firms charge for similar products?
B) Will wholesale, retail, or direct-to-consumer channels be used?
C) What is the target's level of awareness for each competitive brand?
D) Are there any foreseeable changes in the requirements of the target?
Correct Answer:
Verified
Correct Answer:
Verified
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