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    Strategic Marketing Study Set 1
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    Exam 5: Implementation
  5. Question
    In the Product Hierarchy,which Level Would Most Likely Generate Positive
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In the Product Hierarchy,which Level Would Most Likely Generate Positive

Question 40

Question 40

Multiple Choice

In the product hierarchy,which level would most likely generate positive word-of-mouth and customer loyalty?


A) augmented product
B) potential product
C) expected product
D) core product

Correct Answer:

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