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    Strategic Marketing Study Set 1
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    Exam 10: Note : Experience Curve Effects on Cost Reduction
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    The Experience Curve Concept Is Especially Important to Firms That
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The Experience Curve Concept Is Especially Important to Firms That

Question 10

Question 10

Multiple Choice

The experience curve concept is especially important to firms that pursue a strategy of ________.


A) brand loyalty
B) industry alliance
C) niche marketing
D) cost leadership

Correct Answer:

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