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    Strategic Marketing Study Set 1
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    Exam 17: Note : Generic Strategies - Advantage and Scope
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    The Size and Breadth of the Market That a Strategy
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The Size and Breadth of the Market That a Strategy

Question 11

Question 11

Multiple Choice

The size and breadth of the market that a strategy intends to serve is known as the ________.


A) product leadership scale
B) competitive scope
C) niche category
D) cost focus

Correct Answer:

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