What Is a Positioning Statement? What Are the Characteristics of an Effective

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The Answer is A positioning statement expresses the singular characteristic of a product or a brand aiming at establishing unique,sustainable,and positive associations in the minds of the customers.Most positioning statements specify the target segment,the brand being positioned,the product category within which it is being positioned,the point of difference or "unique selling proposition" and the reason to believe.A positioning statement should be relevant,distinctive,believable,feasible,communicable,and sustainable.

What Is a Positioning Statement? What Are the Characteristics of an Effective

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What Is a Positioning Statement? What Are the Characteristics of an Effective

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified