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    Exam 2: Brand Communication
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    A Company That Uses an Established Brand Name with a Related
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A Company That Uses an Established Brand Name with a Related

Question 9

Question 9

Multiple Choice

A company that uses an established brand name with a related line of products is using a(n) ________.


A) co-brand
B) ingredient brand
C) brand extension
D) licensed brand
E) brand parity

Correct Answer:

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