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John Saw an Ad for Flowers That Included the Phone

Question 21

Multiple Choice

John saw an ad for flowers that included the phone number 1-800-FLOWERS.Two months later,John wanted to send his mother some flowers for Mother's Day and remembered the phone number from the ad,so he called and ordered flowers.What type of effect is this?


A) subliminal
B) trial
C) delayed
D) high-involvement
E) bandwagon

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