Multiple Choice
Which of the following statements regarding attitudes is most likely FALSE?
A) Advertisers are interested in attitudes because of their impact on motivations.
B) Attitudes vary in direction and strength;that is,an attitude can be positive or negative,reflecting like or dislike,or it can be neutral.
C) Most attitudes are deeply set and cannot be changed.
D) Attitudes are important to advertisers because they influence how consumers evaluate products,institutions,retail stores,and advertising.
E) Attitudes are learned.
Correct Answer:
Verified
Correct Answer:
Verified
Q35: In targeting and profiling consumers,a traditional retailer's
Q36: After segmenting a market,the marketer uses targeting
Q37: _ is made up of tangible items-such
Q38: Which of the following is the public
Q39: Making a purchase decision is the last
Q41: Consumers with lower education tend to be
Q42: Yuppies are young urban professionals who do
Q43: Psychographic analysis looks at _ in terms
Q44: How do geographic shifts in population impact
Q45: Miriam purchased a new car last month,but