Multiple Choice
Refer to the following scenario to answer the questions below.
Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want.
-Bob and Monique only purchase cars produced by General Motors.They also attend General Motors car shows,own General Motors merchandise,and encourage their friends and family to buy exclusively from General Motors.Their devotion to General Motors indicates that Bob and Monique belong to a ________.
A) cultural cohort
B) social class
C) reference group
D) brand community
E) corporate culture
Correct Answer:

Verified
Correct Answer:
Verified
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