Which Projective Technique Involves Asking Consumers to Sort Through a Deck

Multiple Choice

Which projective technique involves asking consumers to sort through a deck of photos and pick out visuals that represent something,such as typical users of the product or situations in which the product might be used?

A) fill-in-the-blanks
B) photo elicitation
C) purpose-driven games
D) story elicitation
E) photo sorts