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    Advertising and IMC Study Set 1
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    Exam 7: Strategic Planning
  5. Question
    The Objectives for Planning at the ________ Planning Level Tend
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The Objectives for Planning at the ________ Planning Level Tend

Question 99

Question 99

Multiple Choice

The objectives for planning at the ________ planning level tend to focus on maximizing profit and return on investment.


A) advertising
B) IMC
C) marketing
D) tactical
E) corporate

Correct Answer:

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