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    Advertising and IMC Study Set 1
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    Exam 8: The Creative Side
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    An Informational Message That Is Designed to Touch the Mind
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An Informational Message That Is Designed to Touch the Mind

Question 60

Question 60

Multiple Choice

An informational message that is designed to touch the mind and create a response based on logic is known as a ________ sell.


A) persuasive
B) heart
C) hard
D) soft
E) personal

Correct Answer:

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