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    Advertising and IMC Study Set 1
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    Exam 8: The Creative Side
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    A Formal Method of Evaluating the Effectiveness of an Ad,either
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A Formal Method of Evaluating the Effectiveness of an Ad,either

Question 26

Question 26

True/False

A formal method of evaluating the effectiveness of an ad,either in draft form or after it has been used,is called copy testing.

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