Based on the Chapter's Opening Vignette,the Success of Altoids Breath

Multiple Choice

Based on the chapter's opening vignette,the success of Altoids breath mints is primarily a result of ________.

A) the increased awareness of a new line of Altoids
B) the increased awareness of Altoids among children younger than 12 years old
C) the consistent graphic presentation of Altoids in its marketing communication
D) a complete change in how Altoids was branded
E) the communication to consumers about the price/value relationship of Altoids