Refer to the Following Passage to Answer the Questions Below

Short Answer

Refer to the following passage to answer the questions below.
Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old.
-Which design principles are most appropriate for what Kimberly wants to do?