Multiple Choice
Tara Keegan owns Live Well,a small chain of health stores offering a variety of natural health products and related services.In order to implement integrated marketing communications,Tara has asked her marketing communications director to ensure that each contact point deliver a ________ message to consumers about the company.
A) creative
B) consistent
C) interactive
D) personalized
E) direct
Correct Answer:
Verified
Correct Answer:
Verified
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