Multiple Choice
Refer to the following passage to answer the questions below.
Allison works in the media department of a major advertising agency that has several national advertisers as clients.Her responsibilities include identifying specific media vehicles,such as TV programs,newspapers,magazines,or radio programs and stations for clients' advertising;negotiating the costs to advertise in them;and handling the details of billing and payment.Although one of the agency's major clients advertises primarily in magazines,the media plan calls for the use of newspaper advertising as well.
-Allison is working with a client that wants to maximize frequency over a one-month period.Which of the following media should Allison NOT recommend to this client?
A) radio
B) daily newspapers
C) monthly magazines
D) network television
E) cable television
Correct Answer:

Verified
Correct Answer:
Verified
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