What Is the Key Difference Between Directory Advertising and Brand-Image

Multiple Choice

What is the key difference between directory advertising and brand-image advertising?

A) Directory advertising reaches people who already know they have a need for the product or service.
B) Directory advertising provides directions on how to use the product, but brand-image advertising does not.
C) Directory advertising provides interactive maps with directions on how to find the retailer's location.
D) Directory advertising is used in the initial stages of consumer decision making regarding a purchase.
E) Directory advertising is more expensive than brand-image advertising.