Multiple Choice
Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners.The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand,a strategy known as a(n) ________.
A) change-agent strategy
B) involvement strategy
C) shareholder strategy
D) public communication campaign
E) public service strategy
Correct Answer:
Verified
Correct Answer:
Verified
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