Julie,who Writes a Witty Daily Blog About Her Life as a College

Multiple Choice

Julie,who writes a witty daily blog about her life as a college student,has more than a thousand followers on Twitter.Julie frequently mentions her experiences with brands,from fashion to dining,sometimes spreading positive word-of-mouth and sometimes spreading negative word-of-mouth.In public relations terms,Julie is a(n) ________.

A) gatekeeper
B) advocacy advertiser
C) maven
D) third-party endorser
E) philanthropist