Which of the Following Is NOT a Good Tip for Creating

Multiple Choice

Which of the following is NOT a good tip for creating effective direct mail?

A) Get the attention of the targeted prospect as the envelope comes from the mailbox.
B) Provide all of the information you have about the product.
C) Provide critical information about product use.
D) Use an incentive to encourage a fast response.
E) Inspire confidence, minimize risk, and establish that the company is reputable.