Saul Is Planning a Direct-Marketing Campaign That Has a Relatively

Multiple Choice

Saul is planning a direct-marketing campaign that has a relatively limited budget.To make the best use of his budget,Saul wants to identify which of the company's recent customers should be sent a full-length catalog and which of the company's recent customers should be sent a less expensive mini-catalog.Saul should use a(n) ________ model.

A) recency
B) frequency
C) conversion rate
D) fulfillment rate
E) optimization