Direct Data Is a Service Firm Specializing in Collecting and Analyzing

Multiple Choice

Direct Data is a service firm specializing in collecting and analyzing data about potential customers for a variety of direct marketers.Direct Data tracks geographic,demographic,and psychographic data,pulling together lists of potential target customers for its clients.When creating direct mail messages,Direct Data's clients likely use this information to ________.

A) build in feedback
B) manage negative perceptions about direct marketing
C) personalize the message
D) tell a complete sales story
E) reach those unreachable by other media