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    Exam 18: The Principles and Practice of IMC
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    The Term ________ Refers to Any Group of People Who
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The Term ________ Refers to Any Group of People Who

Question 121

Question 121

Multiple Choice

The term ________ refers to any group of people who have an interest in the success of a company or brand.


A) employee
B) shareholder
C) stakeholder
D) regulator
E) partner

Correct Answer:

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