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    Advertising and IMC Study Set 1
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    Exam 18: The Principles and Practice of IMC
  5. Question
    One of the Primary Effects of Packaging Is to ________
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One of the Primary Effects of Packaging Is to ________

Question 62

Question 62

Multiple Choice

One of the primary effects of packaging is to ________.


A) create participation
B) maximize credibility and likability
C) deliver product information
D) create conviction
E) reward behavior

Correct Answer:

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