In Planning an International IMC Campaign,vertical Integration Refers to Coordinating

Multiple Choice

In planning an international IMC campaign,vertical integration refers to coordinating the ________.

A) budgeting method in all countries and regions involved in the plan
B) key planning decisions across all the marcom tools
C) purchasing of media through a single agency
D) timing of the campaign in all countries and regions involved in the plan
E) supply chain in all countries and regions involved in the plan