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    Advertising and IMC Study Set 2
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    Exam 16: Imc Management
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    Explain the IMC Concept That a Brand Is an Integrated
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Explain the IMC Concept That a Brand Is an Integrated

Question 10

Question 10

Essay

Explain the IMC concept that a brand is an integrated perception.How is this related to the concept of synergy?

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Integrated perception refers to the way ...

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