Planners for the New IMC Campaign for Mean Jeans Need

Multiple Choice

Planners for the new IMC campaign for Mean Jeans need to design a plan that meets the objective of stimulating customer involvement with and excitement about the brand.Which of the following IMC tools would the planners be LEAST likely to include in their plan for Mean Jeans?

A) sponsorship
B) guerilla marketing
C) consumer sales promotion
D) direct marketing
E) events