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Question 6

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Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-Acme is calculating its IMC budget by considering how much it will cost to establish a 20% share in the European market within one year.What type of budgeting method is Acme most likely using?


A) historical method
B) objective-task method
C) percentage-of-sales method
D) competitive method
E) all you can afford method

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