Refer to the Passage Below to Answer the Questions That

Essay

Refer to the passage below to answer the questions that follow.
Head Over Heels is a unique children's toy and shoe store.It is the only store in town that has a large selection of infant and educational toys and that features brands such as Thomas the Tank and Madeline.Head Over Heels carries the largest selection of Stride Rite shoes in town,as well.The store advertises all year,but it advertises more heavily around back-to-school time for shoes and the holidays for toys.
-The planners at Head Over Heels believe that share of media voice directly relates to market share.What budgeting method are they most likely to use to create an IMC budget?