Multiple Choice
According to the text,which of the following is NOT a reason for evaluating IMC effectiveness?
A) The stakes in making an advertising misstep are high.
B) Evaluation helps advertisers reduce their risks.
C) Evaluation helps advertisers identify best practices.
D) Federal regulation requires campaigns to be analyzed for effectiveness.
E) Advertisers want to learn what works and what doesn't.
Correct Answer:
Verified
Correct Answer:
Verified
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