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    Exam 19: Evaluating Imc Effectiveness
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    Traffic Counts Are a Metric Used to Evaluate the Effectiveness
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Traffic Counts Are a Metric Used to Evaluate the Effectiveness

Question 141

Question 141

Multiple Choice

Traffic counts are a metric used to evaluate the effectiveness of ________.


A) Internet advertisements
B) consumer promotions
C) out-of-home media
D) social marketing
E) guerilla marketing

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