Multiple Choice
One of AT&T's requirements of its advertising is that everything must be pretested and proven to be effective before it goes on the air or appears in print.Which of the following is NOT a company listed in the text that AT&T might hire to help test the strong and weak points of its advertising?
A) Ameritest
B) Millward Brown
C) Ogilvy
D) Ipsos ASI
E) GfK
Correct Answer:
Verified
Correct Answer:
Verified
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