Multiple Choice
Which of the following public relations outputs measures coverage?
A) number of PR products, such as news releases or brochures, generated
B) number of media outlets receiving PR products
C) number and size of clips, column inches, or minutes of time or space
D) media placements multiplied by circulation or broadcast reach
E) equivalent ad costs for time or space
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Which of the following is the primary
Q17: Mars,Inc. ,the makers of M&M's candy,was recently
Q24: Brand communication is considered successful when set
Q34: Brand tracking is the most common method
Q39: The only accurate measure of the effectiveness
Q77: Which of the following is a service
Q79: To make campaign evaluation possible,IMC campaign objectives
Q82: Most brand communication campaigns have more than
Q145: A comparison of the costs of promotion
Q150: The cost of creating and running the