When Should a Researcher Consider Using the Semantic Differential Scale

Multiple Choice

When should a researcher consider using the semantic differential scale?

A) When there is only one indicator in a measure
B) In a survey when everyone gives identical answers to a question
C) When the researcher wants to capture the connotations associated with whatever is being evaluated in an indirect way
D) In a study when the data or results have absolutely no pattern
E) When the researcher plans to add together all responses to a questionnaire into a single number