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A Main Feature of Focus Group Interviews Is

Question 18

Multiple Choice

A main feature of focus group interviews is


A) that the group being interviewed should be as heterogeneous as possible.
B) that the group being interviewed should be as homogeneous as possible.
C) that the group being interviewed should be as diverse as possible.
D) that the researcher should use a wide variety of related research questions.
E) that the individuals who make up the focus group should be made up of a variety of age categories,ethnic groups,and occupational backgrounds.

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