Question 1

If you use a postscript (P.S.)in a sales letter,repeat the central selling theme here to reinforce information that has already been presented.

Accepted Answer

A) True 
 B)False  False

Question 2

When you write a persuasive message,be sure to address the reader's position of "What's in it for me?"

Accepted Answer

A) True 
 B)False  True

Question 3

By stressing the "you attitude," the writer's focus in on the reader.

Accepted Answer

A) True 
 B)False  True

Question 4

Your message will be more persuasive if you put the main idea in the middle of a proposal.

Accepted Answer

A) True 
 B)False

Question 5

The direct organizational plan is appropriate when you anticipate that a reader will initially have no interest in your persuasive message.

Accepted Answer

A) True 
 B)False

Question 6

The difference between advertising and persuasion is that persuasion is more personalized.

Accepted Answer

A) True 
 B)False

Question 7

How does a request for a favor differ from a routine request? What factors should you consider when writing a request for a favor?

Accepted Answer

The answer of How does a request for a favor...

Question 8

Readers will perceive a hard-sell approach if you use action-packed,positive language to discuss a product's features and benefits.

Accepted Answer

A) True 
 B)False

Question 9

Use the direct organizational plan for persuasive messages when

Accepted Answer

A)   writing to subordinates within the organization.
B)   the audience is reluctant to comply with your request.
C)   you expect readers to have a negative attitude.
D)   your proposal is long and complex.
E)   the reader prefers to read the rationale before reading the request.

Question 10

The specific request in a sales letter should be presented late in the message.

Accepted Answer

A) True 
 B)False

Question 11

When the reader will not directly benefit from granting the favor you request,your persuasive message should

Accepted Answer

A)   adopt a less confident tone.
B)   use language appealing to the reader's emotions.
C)   show how someone other than you will benefit.
D)   stress the objective evidence justifying your request.
E)   use the first paragraph to tactfully make your request.

Question 12

Which of the following is not considered a persuasive message?

Accepted Answer

A)   convincing a potential customer to contract for your company's services
B)   requesting a meeting with your superior so you can recommend changes to company policy
C)   writing another claim letter when the first one was denied
D)   asking a company to replace a defective product within the warranty period
E)   asking a supervisor to approve a complex project you are proposing

Question 13

Define the meaning of "Ethos."

Accepted Answer

The answer of Define the meaning of "Ethos."...

Question 14

In a persuasive letter,an irrelevant opening sentence can create confusion or risk losing the reader's goodwill.

Accepted Answer

A) True 
 B)False

Question 15

Define the meaning of "Pathos."

Accepted Answer

The answer of Define the meaning of "Pathos."...

Question 16

Which of the following refers to an indirect benefit of complying with a persuasive request?

Accepted Answer

A)   The information you provide at the conference will help us improve our productivity.
B)   Making a presentation at the national convention will provide free publicity for your new book.
C)   Using the ergonomic keyboard will minimize the possibility of your developing carpal tunnel syndrome.
D)   Your contribution allows students to receive scholarships so they can continue their education.
E)   Paying your bills on time helps you maintain a good credit record.

Question 17

When writing a sales letter,you should make the product and its benefits the subject of most of the sentences.

Accepted Answer

A) True 
 B)False

Question 18

To attract reader interest,you should preview your recommendation in the subject line of a persuasive message when using the indirect organizational plan.

Accepted Answer

A) True 
 B)False

Question 19

Sales letters are effective when specific evidence is used to support your statements about how great the product is.

Accepted Answer

A) True 
 B)False

Question 20

Explain when the direct organizational plan is used for persuasive messages.

Accepted Answer

The answer of Explain when the direct organizational plan is...

Exam 7: Persuasive Messages

If you use a postscript (P.S.)in a sales letter,repeat the central selling theme here to reinforce information that has already been presented.

When you write a persuasive message,be sure to address the reader's position of "What's in it for me?"

By stressing the "you attitude," the writer's focus in on the reader.

Your message will be more persuasive if you put the main idea in the middle of a proposal.

The direct organizational plan is appropriate when you anticipate that a reader will initially have no interest in your persuasive message.

The difference between advertising and persuasion is that persuasion is more personalized.

How does a request for a favor differ from a routine request? What factors should you consider when writing a request for a favor?

Readers will perceive a hard-sell approach if you use action-packed,positive language to discuss a product's features and benefits.

Use the direct organizational plan for persuasive messages when

The specific request in a sales letter should be presented late in the message.

When the reader will not directly benefit from granting the favor you request,your persuasive message should

Which of the following is not considered a persuasive message?

Define the meaning of "Ethos."

In a persuasive letter,an irrelevant opening sentence can create confusion or risk losing the reader's goodwill.

Define the meaning of "Pathos."

Which of the following refers to an indirect benefit of complying with a persuasive request?

When writing a sales letter,you should make the product and its benefits the subject of most of the sentences.

To attract reader interest,you should preview your recommendation in the subject line of a persuasive message when using the indirect organizational plan.

Sales letters are effective when specific evidence is used to support your statements about how great the product is.

Explain when the direct organizational plan is used for persuasive messages.