Essay
The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.
Correct Answer:
Verified
a)Product: The physical and service comp...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q12: The text defines TDA as a _.<br>A)
Q13: The price of fuel is no longer
Q14: The third stage in a destination's life
Q15: Every product or service goes through a
Q16: In the life cycle of a destination,
Q18: If a single company develops a large
Q19: When a business gathers information on customer
Q20: Redundancy is part of what style of
Q21: Lush forests and attractive rivers in Canada
Q22: For a tourism destination to be successful,