Essay
Marketing the accommodations sector can be challenging because of the unique characteristics of the product.Explain the following and identify one method a hotel might use to control:
a)intangibility of the product
b)seasonality
c)quality of the product (which is often dependent on factors beyond the control of the manager/owner)
d)perishability
e)pricing
f)promotion
Correct Answer:
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a)Because the purchaser cannot see or ex...View Answer
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Correct Answer:
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