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The "Liability of Foreignness" Is The

Question 12

Multiple Choice

The "liability of foreignness" is the:


A) inability of most U.S. managers to truly comprehend foreign cultures.
B) political disadvantage that U.S. firms have when doing business abroad.
C) overall risk of participating outside a firm's domestic country when entering global competition.
D) preference for "buying local," which always puts foreign firms at a disadvantage when competing in the U.S. market.

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