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    Strategic Management
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    Exam 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
  5. Question
    The Highest Amount a Firm Can Charge for Its Products
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The Highest Amount a Firm Can Charge for Its Products

Question 137

Question 137

Multiple Choice

The highest amount a firm can charge for its products is most directly affected by:


A) expected retaliation from competitors.
B) the cost of substitute products.
C) variable costs of production.
D) customers' high switching costs.

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