Multiple Choice
Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka. But the sales of premium vodkas are thriving. This is an example of:
A) the perception of perceived prestige and status as a means of differentiating a product.
B) the importance of high-quality raw materials when using the differentiation strategy.
C) the risk of product imitation by competitors.
D) the danger counterfeiting holds for firms pursuing the differentiation strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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