Quality Affects Competitive Rivalry Because a Competitor Whose Products Suffer

Multiple Choice

Quality affects competitive rivalry because a competitor whose products suffer from poor quality likely will _____________ until ___________.

A) initiate more competitive actions; the firm returns to profitability
B) initiate fewer competitive actions; the quality problems are corrected
C) initiate more competitive actions; the quality problems are corrected
D) advertise more; customers believe the quality had improved