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In the Chapter 9 Mini Case, the Cooperation Between Fiat

Question 18

Multiple Choice

In the Chapter 9 Mini Case, the cooperation between Fiat and Chrysler to produce a Fiat-designed car in Chrysler's Illinois factory is a(n) _________ alliance because it allows the firms to share resources and capabilities across multiple functions.


A) synergistic
B) opportunistic
C) horizontal
D) diversifying

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